1. In order to be successful, we must sell our services at a profit and still satisfy our clients.
2. If we satisfy the client but fail to get the profit, we will soon be out of business.
3. If we get the profit but fail to satisfy the client, we will soon be out of business.
4. The secret of doing both lies in one word - SERVICE.
5. Service means doing something so valuable for the client that he is glad to pay a price which allows us to make a profit.
6. We are not #1-our clients are!